Mahindra XUV 3XO: The Indian automotive sector witnessed another significant milestone this July as Mahindra launched the all-new XUV 3XO REVX series, bringing fresh perspectives to the highly competitive sub-compact SUV segment. This strategic move demonstrates Mahindra’s commitment to offering diverse choices while maintaining affordability and feature-rich experiences for modern car buyers.
New REVX Series Brings Sportier Appeal
The newly introduced REVX variants come in three distinct configurations: REVX M, REVX M(O), and REVX A, with prices starting at Rs 8.94 lakh (ex-showroom). What makes these variants particularly attractive is their positioning between existing trims, offering enhanced features without stretching into premium territory.
The most notable visual change is the body-coloured grille that replaces the piano black panel found in standard versions, along with distinctive black alloy wheels that enhance the SUV’s sporty character. These aesthetic improvements are complemented by REVX badges on the C-pillars and tailgate, creating a unique identity within the XUV 3XO family.
Interior Refinements Focus on Practicality
Moving inside, Mahindra has made thoughtful changes to improve the ownership experience. The white leatherette seat upholstery found in regular variants has been replaced with black leatherette in REVX models, making maintenance significantly easier. This practical approach reflects the brand’s understanding of real-world usage patterns.
The REVX A variant stands out with its comprehensive feature list, including a panoramic sunroof, dual-zone climate control, wireless Android Auto and Apple CarPlay, and twin 10.25-inch displays. Notably, the REVX A becomes the most affordable variant in the sub-4m SUV segment to offer a panoramic sunroof, significantly enhancing its value proposition.
Powertrain Options Cater to Different Needs
Under the hood, the REVX series maintains focus on petrol powertrains exclusively. The REVX M and M(O) variants utilize a 1.2-litre mStallion engine producing 110 BHP and 200 Nm, paired with a 6-speed manual gearbox. Meanwhile, the REVX A variant features the more powerful 1.2-litre direct injection turbo-petrol engine delivering 129 BHP and 230 Nm, available with both manual and automatic transmission options.
This strategic approach allows customers to choose based on their performance requirements and budget constraints, with the base variants offering adequate power for city commuting while the top-spec REVX A delivers enhanced performance for highway driving.
Global Expansion Marks New Territory
Beyond domestic success, Mahindra has expanded the XUV 3XO’s reach internationally. The XUV 3XO launched in Australia in July 2025 with a 112PS turbo-petrol engine mated to an automatic gearbox, featuring an all-black cabin theme similar to the Indian specification. This move demonstrates the vehicle’s global appeal and Mahindra’s confidence in its international competitiveness.
The Australian market introduction represents a significant milestone for the brand, as the XUV 3XO becomes one of the most affordable compact SUVs in that market, potentially challenging established players with its feature-rich proposition.
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Safety and Technology Remain Core Strengths
The XUV 3XO continues to excel in safety credentials, maintaining its strong foundation built on the 5-star safety-rated XUV300 platform. Advanced features like Level 2 ADAS, 360-degree camera, six airbags, all-disc brakes, and electronic stability control ensure comprehensive protection.
Technology integration remains a key differentiator, with the XUV 3XO offering segment-leading features at competitive price points. The combination of modern connectivity options, advanced safety systems, and practical features creates a compelling package for contemporary buyers.
Mahindra XUV 3XO Market Response and Future Outlook
Industry sources suggest that the XUV 3XO is expected to receive additional updates and new variants throughout 2025, with Mahindra testing upgraded ADAS systems that could be introduced in the Indian market. This indicates the brand’s commitment to continuous improvement and staying ahead of evolving customer expectations.
The introduction of REVX variants represents more than just cosmetic updates; it showcases Mahindra’s strategic approach to market segmentation. By offering enhanced features at accessible price points, the company addresses the growing demand for premium experiences without premium pricing.
With the sub-compact SUV segment continuing to grow rapidly, the XUV 3XO’s diversified lineup positions it strongly against competitors like the Tata Nexon, Kia Sonet, and Hyundai Venue. The combination of competitive pricing, comprehensive features, and robust build quality makes the XUV 3XO REVX series a compelling choice for today’s discerning buyers seeking value, style, and substance in equal measure.